Posts Tagged ‘conversion lift’

March and April Conversion Lift Numbers

Friday, May 14th, 2010

Here is the conversion lift data for the larger sites using TurnTo for the last couple months.  We’re comparing the baseline conversion rate for the site to the conversion rate for shoppers who interacted with the TurnTo system at some point in their shopping path on the site.  The 2-7X lift factors we were seeing in the first couple months of the year are still evident.

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Jan and Feb conversion lift numbers

Tuesday, March 2nd, 2010

These charts compare the conversion rate of shoppers who open the TurnTo widget to that of those who don’t on the largest sites in our network.

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