September 19th, 2009

New Internet Retailer survey indicates social is becoming a top priority for online merchants

Written by George Eberstadt Topics: Thoughts

From The Internet Retailer survey of IRNewsLink e-newsletter readers conducted in August 2009 with e-mail marketing and survey firm Vovici Corp:

“Social marketing was a top priority for 49.5% of survey respondents this year, compared with 35.7% for video, 34.1% for blogs or customer ratings and reviews, and 22.5% for live chat or product personalization.”

Lots of other interesting stats there about Emerchant priorities. Worth a look.

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