Discgear.com just announced some dramatic success with customer reviews — 74% increase in conversions within 5 months.  Congrats to them and to their review system provider, PowerReviews.

But I couldn’t help noticing this quote from Michael Brown, their IT Director: “User-generated comments and reviews are second only to word-of-mouth as a purchase driver for web users.”

So, by all means, invest in a customer reviews system.  But don’t forget your word-of-mouth system, too!

Tags: customer reviews, Discgear.com, PowerReviews, word-of-mouth