turn to

Here’s the TurnTo presentation from the OnMedia conference today.  This talk focuses on the whole idea of “Trusted References”.  The TurnTo part goes from roughly minute 1 to minute 10.  (I’m hoping the conference will provide a version of this without the side-bar.  I’ll upgrade if we get one…)

Tags: Beacon, ecommerce, Facebook Beacon, Facebook Connect, FacebookConnect, Friend Connect, FriendConnect, george eberstadt, Open Social, open stack, portable social graphs, ratings, referral marketing, reviews, Social Networking Conference, social networks, social shopping, trusted references, trusted referrals, TurnTo, UGC, user generated content, word-of-mouth