Always nice to be recognized, particularly in such good company. Thank you to AlwaysOn for the honor. (Sounds like a long list, but we are one of just a few in the social commerce area.)
The full announcement and list.
Plus, we’ll be speaking at the OnMedia conference on February 3rd at 3:00pm here in NYC. Agenda.
I just got back from the Social Networking Conference in Miami. Here’s the presentation I gave, titled “Ecommerce Meets Social Networks: A Different Approach to Driving Online Referrals”. The usual caveats about slides-without-accompanying-commentary apply.
We just rolled out Rave. If you’ve had a particularly good experience with a product from a TurnTo network site - the sort of experience you’d normally tell your friends about - rave it. Your TurnTo friends will see your rave in their TurnTo news feed, and you can also push it out to your Facebook friends. (Coming soon: you’ll be able to push your raves out to other networks, Twitter, and the like…) Other people can see your raves, too, but we don’t push it to them, and they don’t see your name as the author.
How come only “rave” and not “pan”? The main idea behind rave is to make it easy for you to bring something to the attention of your friends that they might find valuable. Getting warned off of a bad product is useful mainly if you were already considering it. There’s no need to tell me not to get something I didn’t want anyway. But getting alerted to something really special can spark a brand new idea. Plus, we wanted to focus on the positive. And a lot of our partner sites already have tools for collecting ratings and reviews, so we felt it was more important to focus on the communicating-with-friends aspect than on collecting scores and feedback.
We’d love to hear what you think. Please drop us line.
We’re very happy to kick-off the new year by welcoming 5 additional sites to the TurnTo network, bringing the total to 14.
Check them out!
